Fans don't read rankings. They feel them.
Our Top/Best framework isn't just an editorial device — it's a weekly reason for readers to come back and feel something. A "Top Team" reveal is a bragging-rights moment. A "Best Defense" turnaround is a redemption story. Your placement rides next to that emotional peak, not next to a stale stat dump.
Built-in urgency, every Monday
The overall #1 spot changes hands through the season — readers check in weekly just to see who's on top, and who got knocked off.
A win for every fanbase, somewhere
Category leaders mean more teams — and more fanbases — get a "we're #1 at something" moment worth sharing. Wider emotional reach than a single overall list.
Never a stale placement
Both lists are re-run on a fixed weekly schedule, so your brand is never sitting next to outdated content a reader has already seen twice.
Three ways to partner
Pricing scales with reach and integration depth. Every package below is a starting structure — final rates are set per campaign based on placement mix and season timing.
- Sidebar banner ad, site-wide
- 1 newsletter mention / month
- 1 social shoutout / month
- Reporting: monthly impressions summary
- Everything in Kickoff, plus:
- 1 sponsored post / month (labeled, editorial-quality)
- Weekly newsletter mention
- Logo placement on Fantasy content hub
- 2 social shoutouts / month
- Quarterly performance review call
- Everything in Drive, plus:
- Presenting sponsor of a recurring column (e.g. "Waiver Wire, presented by...")
- Fantasy football content integrations (co-branded rankings, tools)
- First right of refusal on playoff/Super Bowl coverage inventory
- Dedicated account contact
Individual placements
| Placement | Description | Typical Range |
|---|---|---|
| Banner ad (sidebar) | Site-wide rotation, all pages | Contact for rates |
| Banner ad (in-content) | Placed within article body, higher visibility | Contact for rates |
| Sponsored post | Full article, clearly labeled, written by our editorial team | Contact for rates |
| Newsletter mention | Dedicated block in our 21.4K-subscriber weekly send | Contact for rates |
| Social shoutout | Single post across X and Instagram | Contact for rates |
| Fantasy content integration | Co-branded rankings, tools, or calculators embedded in fantasy coverage | Contact for rates |
Exact rates depend on placement volume, exclusivity, and season timing (camp vs. regular season vs. playoffs). Ask for the full rate card.
Everything in one document
Audience numbers, placement specs, past partner examples, and rate card — packaged as a single PDF you can forward internally without a follow-up call.
- Audience & traffic snapshot
- Demographics & device breakdown
- Sponsorship tiers & à la carte rate card
- Ad specs (banner sizes, sponsored post guidelines)
- Editorial calendar & publishing cadence
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